ilumatech Blog
How Analyst Relations Can Maximize Their Value to Companies
Analyst Relations professionals, or those handling the function, play a significant role in supporting their company’s marketing, sales, communications and strategic functions. To the extent that...
Successful Report Go To Market Planning and Processes
Build a consistent, repeatable process for creating, releasing, marketing and selling reports which allows for on-going analysis and adjustments to maximize results. Firms should strive to become an...
Thinking About a Career in Industry Analysis?
Considering a career or at least a stop in market research or industry analysis? There are several reasons why someone would want to enter the field. The job requires being able to call upon a...
What Does Your Brand Communicate to Your Market?
I recall reading Malcom Gladwell’s book, “Blink” circa 2005 and have found myself revisiting its central themes time and time again with respect to the power of first impressions on individuals....
Social Media and Analyst Marketing
Social media is an important element of modern marketing. But, for it to work properly and produce the intended results it requires time, investment, proper strategy and thought. There is a broad...
The Business of Report Writing-Subcontracting vs Self-Publishing
Being an independent analyst can be a rewarding career choice but aside from the intellectual rigor and research engagements, there is also the issue of getting paid. Even established practitioners...