ilumatech Blog
The Value Stack of Market Research and Analysis
The world of analysis is a complex ecosystem of providers, roles, and clients with a variety of wants, needs, expectations and experiences. When you hear someone say they are an analyst, what does...
Caveat Emptor, Buying Research in the Era of Just In Time Publishing
The practice of “Just In Time” report publishing has emerged in the market research reports business over the past few years. The providers will advertise reports with titles loaded with keywords...
The New Tech Shuffle, Are They an Analyst or a Paid Optimist?
New technology is where the action is. A lot of excitement, money, endless potential for innovation, disruption, and money. The perfect place for the Optimist to do their trade. The Optimist gets...
Will AI End the Market Research Factories Once and for All?
The arrival of LLMs such as ChatGPT, Bard and the ever-growing universe of AI tools that emerge daily, has stirred conversations as to their impact on industry sectors, business processes, people...
How Analyst Relations Can Maximize Their Value to Companies
Analyst Relations professionals, or those handling the function, play a significant role in supporting their company’s marketing, sales, communications and strategic functions. To the extent that...
Successful Report Go To Market Planning and Processes
Build a consistent, repeatable process for creating, releasing, marketing and selling reports which allows for on-going analysis and adjustments to maximize results. Firms should strive to become an...