Generating a Return on Content Investment

While it is important for analysts to use content marketing in promoting their business, content tiering is an important practice to employ in order to generate high ROC (return on content) and properly maximize time resources (scarcity). What do I mean by tiering? Classifying the …

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The Role Content Plays in Marketing Analysts and Firms

Yes, we all have done content marketing in some capacity and long before it was fashionable. 15-20 years ago it as simple as pulling together a white paper, posting it and emailing the link and the leads came rolling in. That was then. Todays’s world …

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What Are You Selling? Assessing Analyst Product

You have to understand what sorts of things people want to buy. And while that seems like a rather obvious thing to know it isn’t apparent that firms bother to figure it out or that customers will actually tell anyone this save for preferred vendors. …

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Chasing Redundancy

I was speaking with a colleague the other day and I remarked about the amount of people covering topics that are significantly oversubscribed with analysts such as IoT (Internet of Things), wearables, and big data.  And it seems that more and more people cannot seem to …

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