Knowledge is Power but Influence is King

While knowledge is a very attractive (and arguably necessary) trait for analysts, influence can be an even more important attribute when considering your or your firm’s selling points. Aside from the access to information, insider details and the like, you get the better opportunities to …

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Leveraging Logical Fallacy

An analyst or firm having their name appear in the trade press, on websites and/or industry events lends them a veneer of credibility that provides tremendous returns. Why? Applying a variation of the logical fallacy the appeal to authority, having one’s name out there or …

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Generating a Return on Content Investment

While it is important for analysts to use content marketing in promoting their business, content tiering is an important practice to employ in order to generate high ROC (return on content) and properly maximize time resources (scarcity). What do I mean by tiering? Classifying the …

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The Role Content Plays in Marketing Analysts and Firms

Yes, we all have done content marketing in some capacity and long before it was fashionable. 15-20 years ago it as simple as pulling together a white paper, posting it and emailing the link and the leads came rolling in. That was then. Todays’s world …

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