ilumatech Blog
Thinking About a Career in Industry Analysis?
Considering a career or at least a stop in market research or industry analysis? There are several reasons why someone would want to enter the field. The job requires being able to call upon a...
What Does Your Brand Communicate to Your Market?
I recall reading Malcom Gladwell’s book, “Blink” circa 2005 and have found myself revisiting its central themes time and time again with respect to the power of first impressions on individuals....
Social Media and Analyst Marketing
Social media is an important element of modern marketing. But, for it to work properly and produce the intended results it requires time, investment, proper strategy and thought. There is a broad...
The Business of Report Writing-Subcontracting vs Self-Publishing
Being an independent analyst can be a rewarding career choice but aside from the intellectual rigor and research engagements, there is also the issue of getting paid. Even established practitioners...
Making a Name for Yourself in Industry Analysis
So Now What? Navigating Through a Pandemic World
The global economy is engulfed in the aftermath of an epic and truly horrible black swan event that is shutting down entire countries and economic activity across multiple industries and countries....