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ilumatech Blog

Successful Report Go To Market Planning and Processes

Build a consistent, repeatable process for creating, releasing, marketing and selling reports which allows for on-going analysis and adjustments to maximize results. Firms should strive to become an esteemed name within the industry sector they cover and achieve...

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Thinking About a Career in Industry Analysis?

Considering a career or at least a stop in market research or industry analysis? There is a ton of reasons why someone would want to enter the field. The job requires being able to call upon a diverse skill set to address problems that need solving or questions that...

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What Does Your Brand Communicate to Your Market?

What Does Your Brand Communicate to Your Market?

I recall reading Malcom Gladwell’s book, “Blink” circa 2005 and have found myself revisiting its central themes time and time again with respect to the power of first impressions on individuals. Humans have largely come to understand the universal truism of first...

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Social Media and Analyst Marketing

Social Media and Analyst Marketing

Social media is an important element of modern marketing. But, for it to work properly and produce the intended results it requires time, investment, proper strategy and thought. There is a broad spectrum of approaches that show those who understand it, those that...

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Making a Name for Yourself in Industry Analysis

Making a Name for Yourself in Industry Analysis

While there is wisdom for industry analysts firms to contract with 3rd party agencies for support on core functions the buyer has to first ask themselves whether or not the provider has any real track record in the field where they operate and how much money …
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Chasing Redundancy

Chasing Redundancy

I was speaking with a colleague the other day and I remarked about the amount of people covering topics that are significantly oversubscribed with analysts such as IoT (Internet of Things), wearables, and big data. And it seems that more and more people cannot seem to …
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Self-Publishing vs Working with a Firm

Self-Publishing vs Working with a Firm

Publishing an analyst report through a firm means you enjoy the benefits of trading on someone else’s banner and there are varying amounts of support available that range from simple editing and layout to research support and analytics to coaching and management support. And yes, …
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Ever Heard of the $3,500 Briefing?

Ever Heard of the $3,500 Briefing?

So from time to time I have had to deal with PR firms representing a client from whom we needed information. Some were rather helpful to make sure we did get what we need in order to understand their client while others have been a bit …
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Effective Content Strategies for Analysts

Effective Content Strategies for Analysts

Content strategy isn’t just creating a report schedule or an editorial calendar for those that publish articles or newsletters as marketing adjuncts. It’s employing a well thought out and constantly evolving program that supports multiple interlinking objectives. A content strategy, if properly developed and executed …
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The Plight of the Independent Practitioner

The Plight of the Independent Practitioner

Being an independent analyst/consultant or private practitioner has its perks, doesn’t it? No staff meetings, no production quota (sort of anyway), no having to toe the company line or dealing with research directors who don’t see things your way or getting drafted to pitch in …
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Things You Just Shouldn’t Do In Industry Analysis

Things You Just Shouldn’t Do In Industry Analysis

Or I could just as easily title this, “Why They Won’t Respect You In The Morning.” I am talking about the ways in which analysts and/or a firm will weaken their standing in the eyes of potential customers in the hopes of making a sale. …
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